Charlotte Dawson’s Dawsylicious Hits Liquidation

Charlotte Dawson, known for her TV appearances and lively presence on social media, is going through a tough time. Her clothing and footwear business, Dawsylicious, has officially shut down. The company has gone into voluntary liquidation, meaning it can no longer afford to continue operating or pay its debts.

This news comes just a few months after Charlotte gave birth to her third child with fiancé Matt Sarsfield. The couple has already faced plenty of challenges recently, including a public relationship scandal. Now, they’re facing financial problems too, with a tax bill of £88,000 and very little left in the business to pay it.

What happened to Dawsylicious?

Dawsylicious launched in May 2020, in the middle of the pandemic. It sold clothes and shoes, promoted mainly by Charlotte herself on her social media platforms. While it had a promising start and plenty of fans, things started to go wrong financially.

According to official records, the business only has around £15,000 worth of assets. Once that’s taken into account, there’s still more than £73,000 left unpaid. In addition to the financial troubles, the company also failed to meet key filing deadlines. Its annual accounts were due to be submitted back in February 2024, and the latest confirmation statement was due by June 2nd; however, neither has been filed.


This isn’t the first sign of trouble either. Dawsylicious received three warning notices from Companies House over the last few years, the most recent one in April 2024. These are serious red flags that suggest the company has been struggling for some time.

The pressure of business and personal life

Running a business is challenging, and even more so when your personal life is in the spotlight. The couple recently welcomed their daughter, Gigi, and they already have two sons, Noah and Jude. Charlotte has been open about the emotional challenges they’ve faced and how hard it’s been to balance everything.

On her podcast, The Naughty Corner, the couple has discussed their problems and been upfront about their business and financial issues. While fans have appreciated their honesty, it’s clear that all this stress may have also contributed to the problems in their professional lives.


Charlotte Dawson’s Dawsylicious Hits Liquidation


Location: United Kingdom

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